Back in the early days of development we were lucky enough to find an organisation that wanted to share the journey towards hybrid event excellence in The Economist. Working in partnership with Marketing Director Jonathan Dewe and his team, we have been able to create what has been described as a Revolution in Events. Jonathan has already explained how the Thought Leadership and Events Division of The Economist sought to offer a premium experience for delegates, with technology having an increasingly important part of this throughout the customer’s journey in an interview on the Events Guru blog entitled Pulling off a Hybrid Event. Their Global Energy Conversation event not only won industry [...]
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CMA Partnership
CMA Partnership
This month has been very exciting, not least because we have been able to announce the formation of a long‑term partnership with the Content Marketing Association (CMA), the professional body representing publishing and content marketing agencies. With strong links both in the UK and across the world it means that the Wavecast® will be showcased to a global audience. We will be providing both social broadcasting technology and sales support to the CMA with the primary aim of helping them to increase member engagement. This will enable the Association to unlock new revenue streams through the delivery of an extensive programme of social webcasts or, as they are becoming more widely known, Wavecasts®. [...]