In the April edition of Management Today, Luke Johnson, chairman of Risk Capital Partners shared his thoughts on traditional conferences and seminars: I think the era of the PowerPoint presentation is over. Now no one wants to sit in a business meeting and listen to someone lecturing at length, accompanied by a series of slides. Perhaps people never did. This generation demands interaction and participation. Lengthy, transmit-only monologues are dead. I couldn’t agree with him more. Both as a conference organiser and a delegate I’ve sat through countless presentations and I can’t recall any more than a handful. Some of [...]
CMA extends Digital Breakfast audience
Content Marketing Association (CMA) adopts Wavecasts® to extend reach of Digital Breakfasts Leading professional organisation the CMA announced today that it will be using Wavecast® Pro to enable its membership outside of London to access their high profile Digital Breakfast events. “We have been running our Digital Breakfasts very successfully for some time now,” explains Amanda Burrell, Digital, Events and Marketing manager at the CMA. “With top names from high-profile digital media companies such as Adobe, Social Bakers, Outbrain and MIG guiding the audience through best practice and innovation in the digital arena they have proven very popular events.” Members of the [...]
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Associations to embrace online events?
Associations to embrace online events?
Many associations are concerned that a hybrid conference will reduce footfall at a live event, reduce revenue and market share. This is true to an extent isn’t it? What would be your counter argument? I don’t happen to think this is true and believe that a well executed hybrid event would actually deliver the opposite affect. I often ask “what percentage of your membership base actually attends your physical event?” The figure normally sits around the 10% mark. What about the other 90%? The peripheral members that can’t or simply won’t come along. What are you doing to engage them? [...]